Professional Manager

Foot in mouth disease

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Abercrombie & Fitch boss blunders on brand identity

Clothing firm honcho Mike Jeffries’ blunt attitude to marketing has managed to offend almost everyone

According to the Independent, estimates suggest that “around two-thirds of America’s clothes-buying population now fall into the plus-size category, generally deemed to be US size 14 and above”. But clothing brand Abercrombie & Fitch has shown its disinterest ...

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