Somewhere along the way, Adam mistook Lord Sugar’s instructions to make gourmet food for a go-ahead to produce overpriced dodgy meatballs.
Last night’s Apprentice carried a lot of promise: a street food challenge in Edinburgh. Lord Sugar’s instructions: produce a gourmet food product and sell to the lunchtime crowd. Unlike like last week’s doomed-to-crapness video fiasco, this culinary challenge seemed compelling and achievable. But it didn’t taken long for the candidates to turn a simple lunch into a dog’s breakfast.
Adam was appointed team leader by the great Lord Sugar himself and quickly decided to mark this honour by completely ignoring milord’s brief. Despite clear instructions to produce a high-quality dish, he opted for large profit margins.
Armed with low-quality ghastly looking meatballs and pasta they blundered on, on Katie’s suggestion, to a Hearts football match. Unsurprisingly, their food failed to attract a substantial crowd priced at a penny shy of six quid. Luckily, Katie’s ingenious idea to up the price a couple of pounds was quickly rejected. This was Adam’s sole good decision.
The other team, lead by Jenna – who spent most of the time looking stressed – did a lot better. They invested in good quality meat and took the risk of lower margins in their Scottish-style stew. The strategy worked. Jenna’s team romped to victory rewarded with a Segway session. Adam’s lot sulked with a builder’s tea.
There were two schoolboy errors for Adam. First, he failed to assess the buying power of his market. Second, he tried to hoodwink his customers by scrimping on quality. But despite failing such basics, Adam escaped the blame. A slippery Stephen found it difficult to stick to the truth in the boardroom, but got away with murder. Instead the hapless Katie, who’s spent most of her time on the programme in the boardroom anyway, became the latest victim of Lord Sugar’s pointing finger.