From just a cursory glance at this news report, filling Olympic seats is proving a major problem for LOCOG managers. Here are some ideas to help shift them…
1 Give them away
It may be a noble idea to pass the tickets on to groups of people who either haven’t got the money to go (students) or serve the country, (teachers, the armed forces), but it would be simpler to just give them away from one hour before the start of the event on a first-come-first-served basis. Those that want it most can get them. It also gives a neat advantage to people living in East London, who by now are probably sick of never getting a seat on the bus.
2 Sell them
Before the start of an event, those seats reserved for Olympics officials and their guests – the apparent source of many of the empty seats – are sold, again on a first-come-first-served basis to fans outside the venues. There is more than enough Olympic appetite to get them filled– any extra money gets siphoned off toward to the GB Olympic and Paralympic teams, if that’s legal…if not, some other sporting charity.
People who actually scored tickets to the games often got seats for odd sports they have probably never seen live before…the least you could do would be to give them a good view. Moving a group of people from the nosebleeds down to a better viewing position would take the sting out of ponying up a small fortune to watch the Men’s synchronised spoon bending prelims, while also not being too unfair on those that had also paid. The better seats would likely be more at camera level, helping with PR. And the seats in the Gods that they vacate? See options 1 or 2.
Seats, sorted. Next week: How to get the flags correct…
Management ups and downs
For rightly calling out American Presidential hopeful – and “saviour” of the Salt Lake City Winter Olympics – Mitt Romney over his comments that some aspects of London’s preparations were “disconcerting”. Cameron said running the Salt Lake games would have been easier as they were “in the middle of nowhere”.
For turning a PR-gimmee of a visit to the Olympics on the soil of your country’s closest ally into a gaffe-strewn international mini-incident. On top of annoying the host country with his comments, his elitist image has not been helped by his horse competing in the Dressage event.