Author's Profile
Adi Gaskell is an old school liberal with a love of self organising systems. He holds a masters degree in IT, specializing in artificial intelligence and is an experienced community builder who is currently online marketing manager for IQPC.
Follow Adi Gaskell on twitter @adigaskell
Articles by this author
- Six skills for leaders of social businesses Senior executives are sadly quite famous for not getting social media. They veer from not really bothering with it to not seeing the benefits of it. A lack of clear ROI is a significant factor in this shortage of enthusiasm. Nevertheless,...

- What rating will your performance get? A recent UK government report revealed that the viral spread of digital technology has meant we often have multiple identities. When it comes to our workplace identity though, beauty is very much in the eye of the beholder, or in...

- Do your senior managers need to be active on social? Earlier this year a study revealed just how few senior executives have any kind of active profile on social media. Whether this matters or not depends on the purpose of your social media work. ...

- Ban Facebook at work, just please don’t ban social Should social media be banned at work? It’s a question that still resonates, even though social media is such a large part of our lives....

- Five tips for reducing your email on No Email Day It’s estimated that around 300 billion emails are sent each day. Even assuming that a large chunk of those are likely to be spam messages, that’s still a whole lot of emails zipping about. It’s fair to say therefore that...

- The role of the partner in employee engagement Employee engagement is a topic that's in the mind of most managers today, with flexible working trumpeted as one of the main weapons in the managers armoury when looking to improve it....

- IBM report reveals the key to social business success Social business, and indeed social media as a whole, often struggles to achieve the results it should do. Research earlier this year found that just 13% of IT professionals thought their internal social networks were a success....

- Remember to put the social into social business Proving the ROI of social technologies is arguably the most pressing issue in the industry today. ...

- Should you look to hire the connected? “It’s not what you know, it’s who you know”. The above saying has long been held to be true, and it undoubtably played a significant part in recruitment decisions, especially for senior executives....

- Execs may use social media, but they still don’t really get it Earlier this year I wrote about some research that revealed how just 10% of CIOs had any kind of presence on social media. ...

- How Ford are using communities to improve their business The car industry doesn't have a great reputation when it comes to responding to user demands....

- How David Cameron (and other senior managers) should use Twitter Senior executives and other important folks have a peculiar relationship with social media....

- What can you learn from Chuggers? I was sat in a Pret the other day waiting for a meeting, and found myself watching the chuggers doing their thing on the street outside....

- Live Q&A with Jo Swinson Earlier this month during the cabinet reshuffle Jo Swinson was promoted to the post of Minister for the department of Business, Innovation & Skills with a brief of employment relations, consumer and postal affairs....

- Jeff Immelt reveals the importance of being a social business Despite pretty much the whole world being on social media, it seems that many a CEO are amongst the rare breed that aren't....

- Should social tools be important for companies of all sizes? Using social media tools within your business has never been more popular. Organisations are using them to improve knowledge sharing, achieve a more collaborative working environment and insert wider insight into the strategy setting process....

- Sometimes having lots to lose makes change easier I'm a big fan of the story of Cortez, the famous Spanish explorer. Legend has it that when he and his fellow adventurers landed in Mexico, he wanted to ensure they were fully committed to the task of conquering...

- How to overcome the risks involved with using social media Managers are often nervous about opening up their organisation to social media. ...

- Are you managing your organisation’s “personal brand”? Personal branding as a concept is one I’m sure you’re all familiar with now. Whilst the concept has been around for over 70 years, it has really taken off in the age of the web, with people such as Dan...

- The British Cycling school of innovation British cycling is going through a period of success that has never before been seen on these shores, and maybe will never be seen again....

- How to get your email under control When I went away for a break to the sun earlier this year I returned to an information deluge, including over 2,000 articles in my RSS reader and around 2,000 emails across my personal and work accounts, and that was...

- When you should turn off Twitter As regular readers of my blogs here at Professional Manager will know, I'm a staunch advocate of the benefits of social media at work....

- Don’t let the technology tail wag the process dog In the social media world a new social network emerges seemingly every other week. 2012 has been the year of Pinterest as the latest technology that you simply must use or your business will surely implode....

- You can’t get a good culture through social media As regular readers of my blogs will know, I am very much of the opinion that social media is a force for good in the workplace. New research by Deloitte suggests that managers are slowly coming round to the...

- 5 ways to drive innovation through measurement Before I start, I should state for the record that I don't believe innovation is the be all and end all. Indeed last month I wrote on this blog about the virtue of copying the ideas of others....

- What do employers really think about social media? I'm a pretty staunch defender of the benefits of social media in the workplace, and research from Gartner has revealed that more companies are now allowing employees to access social media at work....

- Why it’s better to copy than innovate Barely a week goes by where companies are not implored to unleash the innovative potential of their employees. Companies such as Apple are held up as exemplars of what can be achieved by being innovative and creative....

- Can your colleagues improve how you think? For decades knowledge management has aimed to take the knowledge we each have and spreading it throughout the organisation....

- Lessons from PEX Week – the customer is king Process improvement professionals often have a transient relationship with the customer. ...

- Using social media to improve your business For the past few days I've been covering the latest Process Excellence Week at the London Film Museum. ...

- Why employees Facebook profiles are none of your business The news has been abuzz over the past week over the issue of Facebook snooping by employees....

- Personal process improvement As a fond cyclist in my spare time the concept of measuring personal progress is far from alien....

- What causes you to waste time on social media Research conducted last year suggested that the average manager in Britain has nearly 50 'weak days' per year....

- Do clothes maketh the manager? Polonius famously remarked that the apparel oft proclaims the man in Hamlet...

- The great networking hoax Most networking gurus will tell you that the activity is essential to widen your horizons, expose yourself to fresh ideas and generally be a better and more productive professional....

- Why cynicism is bad for you Do you trust someone until they prove that you shouldn’t, or do you have a natural cynicism until someone proves they are trust worthy? That basic question frames much of how we conduct our lives, both personal and professional. Missing...

- Why you need to give employees something to belong to I’m currently reading The Language of Leaders by Kevin Murray. In the book he talks about the need to have both a strong purpose to your organisation, and good enough leadership skills to communicate that purpose to staff. This purpose should be...

- Why the way we work has to change Authors of Future Work, Alison Maitland & Peter Thomson discuss with CMI's Adrian Gaskell How businesses can adapt and thrive in the new world of work....

- How diverse is your website? You may think that a strange question to ask, after all a website is but an inanimate object. New research suggests however that the perceived diversity of your website has a big impact on the diversity of the candidates you...

- Employee-centred management Last Friday I attended the launch of a white paper written by acclaimed academic Julian Birkinshaw (Pictured left). The paper was sponsored by Indian IT company HCL, who are famous for their Employees First, Customers Second policy. Employee engagement is arguably...
