The Engagement Manifesto: a systemic approach to organisational success
R Alan Crozier
PM rating: 5/5
“For longer than I care to remember, annual reports have stated that employees are the organisation’s greatest asset, but … the behaviours exhibited by those organisations do not reflect that.”
Does that ring bells with you? If so, you will be pleased to learn that Crozier has highlighted a solution: engagement.
This book clarifies what engagement is and how it should be enhanced and developed. Rather than being an issue for legislation, it requires culture change. It is not a strategy, but a fundamental guiding principle that informs your company’s policies, processes and behaviours. It is about involvement, communication and integrity.
Survey findings show that businesses with highly engaged employees achieved financial performance four times that of those with poor levels of engagement: 2.7 days sickness against 6.2 per annum and 4.8% turnover against 14.5% are just two examples. In tough times, firms with switched-on employees outstrip the market. Moreover, customer and employee engagement augment each other. Are you interested?
This is a handy, readable book, described by one CEO as the one-minute manager of engagement. The promise is of a sustainable competitive advantage, an enhanced reputation and fulfilled employees. If you get it right, then your organisation will attract talent. (Be warned though – comments on LinkedIn indicate that 90% of contributors are looking through the wrong end of the telescope.)
If you are serious about improving your organisation and ensuring that people really are your greatest asset then this book will be a great help. An investment in engagement can only be beneficial – and as the process for achieving it is described as an ongoing journey rather than a destination, this must be a journey worth taking in these tough times. Bon voyage!
Ann M Kelly
Buy The Engagement Manifesto: A Systemic Approach to Organisational Success from Amazon.co.uk