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Friday Fame or Shame

How pharma takeover has turned into publicity drug

The frenzy that has gathered around Pfizer’s plan to snap up AstraZeneca shows how major buyouts become an occasion for numerous parties – political or otherwise – to score PR points

The biggest business story this week has been the proposed takeover of pharmaceutical company AstraZeneca by US giant Pfizer. The buyer’s history stretches back to 1849, since when it has notched up a run of business successes such as: painkillers during the American...

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