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Social proof: how managers can build a credible presence on social media

Followers, engagement and reviews have become a shorthand that clients, candidates and partners use to size up an organisation before they ever speak to it. Here is how to build a presence that holds up to that scrutiny

Before a prospective client books a meeting, a candidate accepts an interview or a potential partner returns a call, most of them will look you up. What they find on social media – and how many other people appear to have found it worthwhile …

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